Activation of the Day (12/21) - Molson Canadian

Monday, December 21, 2009 at 03:12PM
Brian Gainor in Partnership Ideas, gillette sponsor, hair sponsor, hockey beard, hockey hair, hockey molson, molson canadian hockey, molson canadian sponsor, molson facebook, molson sponsor, molson video, official guide to playoff grooming, playoff beard

Are you looking for new ways to leverage a grooming/hair care partner? Are you looking to create a captivating campaign around your team's playoff run?

Molson Canadian created a humorous "Official Guide to Playoff Grooming" vignette to support its NHL activation in 2009. The company supported the campaign by asking fans to submit their own unique hockey grooming styles on the Molson Canadian Facebook page (www.facebook.com/molsoncanadian) for the chance to win a Molson Canadian beer fridge. Hundreds of fans responded to the call-to-action and the campaign turned out to be a nice success.

Check out Molson Canadian's Official Guide to Playoff Grooming clip below:

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).