Use the Penalty Box to Promote Green Initiatives
Thursday, December 31, 2009 at 08:22PM
Brian Gainor in Partnership Ideas, canucks green man, canucks promotion, fan entertainment, green guys, green man, green man facebook, green sponsor, hockey entertainment, hockey green, hockey green man, hockey promotion, vancouver canucks

Is your hockey organization looking for new ways to "go green" on game day? Are you looking for new ways to promote partners who support green initiatives during the game?

A pair of green men have become local legends at Vancouver Canucks games after being shown on CBC television taunting players from opposing teams seated in the penalty box. When opposing players are forced into the box, the "green guys" come up with creative ways to distract the players and attract the attention of fans seated throughout the arena. The Canucks' "green guys" have established an official Facebook page that has generated 14,000+ followers and features a collection of pictures, videos, and fan discussions. 

It is hard to depict whether the "green guys" initiative is a team-run initiative (if so, it's becoming a tremendous ploy to drive fan excitement), but whoever is behind the stunt is doing a tremendous job attracting a loyal following. 

If league rules permit, other hockey organizations (from all levels) should consider turning the penalty box into a "green experience":

Check out the Vancouver Canucks' "green guys" in action below:

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