adidas Makes a World Cup Splash in South Africa 

Sunday, December 6, 2009 at 10:46PM
Brian Gainor in Partnership Ideas, adidas consumers, adidas giant jersey, adidas south africa, adidas world cup, nike south africa, nike world cup, soccer south africa, world cup activation, world cup marketing, world cup south africa, world cup sponsor, world cup truck

Are you looking for new ways to activate around premier events? Are you looking to create a national campaign around a soccer property?

As the world prepares for an exciting 2010 World Cup showdown in South Africa, adidas is already capturing the marketplace with a creative mobile marketing program that is uniting citizens of South Africa by having them sign a giant jersey. To drive awareness for the initiative, adidas is creating a video series that chronicles the jersey tour's jersey and capturing consumer engagement along the way.

Check out a preview below:

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).