Are you looking for a new way to buy, sell, and trade tickets? Are you looking to see your favorite team play in a championship game at a low cost?
This year, one lucky Arizona Cardinals fan was able to purchase a ticket to the Super Bowl for just $29... the same ticket that many others pay thousands of dollars more to purchase (on the open market, Super Bowl tickets cost $1,400+).
How?
In December, the fan went on to the site yoonew.com and purchased a Super Bowl futures contract for the Cardinals and Steelers to meet in the Super Bowl. The fan was willing to risk $29 for the chance that if both teams made the Super Bowl, he would receive a free ticket at no additional cost. If they didn't win, he would lose his investment.
The prices of futures contracts on yoonew.com continuously change based on a team's chances of making it to the championship, providing fans a chance to win when their teams win. The investment costs range based on the teams selected, event, and timing of the purchase.
Yoonew.com offers a pretty interesting ticketing business model. The site claims to be the world's first futures exchance for event tickets, serving as a real-time online trading platform that gives fans, traders, and resellers a safe place to trade tickets.
Check out a video clip below of a local news channel covering yoonew.com's $29 Super Bowl transaction:
A special thanks to Claudio Cabrera of yoonew.com for his insights and contributions to this column!