Is your organization looking to leverage a corporate partner providing transportation services? Are you looking for ways to incentivize fans to attend your organization’s games on the road?
The Milwaukee Brewers recently teamed up with Amtrak to offer a unique “Miller Park South” promotion that encourages the team’s fans to make a 90-minute trip down to Chicago to see the Brewers face off against the Cubs on September 17th. When the team’s individual tickets go on sale on February 20th, the Brewers and Amtrak are:
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Rewarding the first 100 fans who bring their game ticket for the team’s Sept. 17th game at Wrigley to the Miller Park Box Office retail store with:
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A voucher for a free round-trip ticket on the Amtrak-Hiawatha train to that day’s game*
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A limited edition Miller Park South T-Shirt
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A map with directions to Wrigley Field
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- Rewarding the next 1,500 fans that bring their game ticket for the Sept. 17th game at Wrigley to Miller Park’s “Big League Blast” retail store with:
- A free Brewers-branded Miller Park South – September 17, 2009 t-shirt
- A map with directions to Wrigley Field
Amtrak is complementing the ticket voucher promotion with the Amtrak Hiawatha “Train to Win” Sweepstakes, which rewards fans the chance to win two (2) game tickets and two (2) round trip train tickets on the Amtrak Hiawatha for the September 17th game at Wrigley Field. To be eligible to win, fans are asked to mail a postcard with their name, age, mailing address, email address, and telephone number to Amtrak Hiawatha Train to Win Sweepstakes, c/o Milwaukee Brewers, One Brewers Way, Milwaukee, WI 53214.
The “Miller Park South” promotion serves as a terrific benchmark for professional organizations and collegiate athletic departments looking to develop a fan presence at nearby rivalry games. The promotion also serves as a great way for Amtrak to promote their transportation offerings amongst the Brewer fan base at a minimal cost (Amtrak experienced a 26% growth in ridership in 2008 on the Milwaukee-to-Chicago line).
*On the day of the game, Amtrak’s transportation (Train 341) is scheduled to depart from the Milwaukee Airport station at 11:10am and return from Chicago at 8:05pm.
Zachary Schuster featured a tremendous article in The Badger Herald on the Brewers’ “Miller Park South” promotion. Check it out here.