Billboard of the Week - Gatorade and the Lakers Shine On

Tuesday, March 3, 2009 at 09:46PM
Brian Gainor in gatorade billboard, gatorade la, gatorade lakers, gatorade signage, lakers billboard, los angeles billboard, los angeles gatorade

Are you looking for unique ways to incorporate brand and team messaging in a captivating billboard campaign?

Gatorade recently featured a tremendous billboard campaign in Los Angeles that highlighted the brand's partnership with the Los Angeles Lakers. The billboard does a great job demonstrating how Gatorade's mantra aligns with the Lakers and the passion of the game.

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).