Is Your Organization Calorie-Conscious?

Tuesday, March 31, 2009 at 09:39PM
Brian Gainor in Marketing Tactics, calories stands, concessions calories, fans calories, mlb calories, stadium food calories, teams calories, yankees calories, yankees concessions

Are you looking for new ways to enhance your concessions stands? Are you looking to provide fans with healthier food/drink items at the ballpark?

When Yankees fans head to the new Yankee Stadium for the first time in 2010 they will notice a variety of changes at the concessions stands. In addition to the standard ballpark fare (hot dogs, peanuts, popcorn, etc.) the Yankees organization will now sell a variety of new offerings at its 137 concession stands, including:

• Cuban Sandwiches (sold at the Latin Corner)
• Nachos and Burritos
• Noodle Bowls
• Sushi and Salads
• Barbeque

But one of the biggest changes that fans will notice is that concessions stands around the new Yankee Stadium will post information detailing the amount of calories that are in the food available for sale. With consumers thinking more consciously about their health and eating, and exercising habits, industry personnel can expect to see more teams follow in suit with similar calorie insights at the concessions stand.

Check out some examples below of the calorie information posted at concessions stands around the new Yankee Stadium:

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).