Are you looking to create a campaign that resonates with consumers? Are you looking for unique ways to use non-athlete endorsers?
Brands looking for ways to make an impact in the sports marketplace without investing a large sum of dollars into an athlete endorser should consider tapping into the voices of the game - the announcers and sports reporters that fans connect with on a daily basis. Oftentimes, we see brands align themselves with athlete endorsers that are either unrecognizable, highly risky (due to off-field actions), or are not personable. Why not take advantage of leveraging announcers and television/radio personalities whose job is dependent upon this?
EA Sports recently released a terrific Tiger Woods viral piece that integrates ESPN announcer Scott Van Pelt into the mix. Van Pelt, one of Sportscenter's most recognizable personalities, has a pretty serious amount of star power in the sports world. The clip does a great job incorporating some of his humor to make the game's launch that more appealing. Check it out below:
Here is a quick of some sports reporters and announcers (with star power) that could be leveraged on a national scale include:
- Jay Glazer, Erin Andrews, Dan Patrick, Bob Costas, Al Michaels, John Madden, Rachel Nichols, Michael Wilbon, Suzy Kolber, Bonnie Bernstein, Michelle Tafoya, Tony Kornheiser, Mike Golic, Lee Corso, Kirk Herbstreit, Chris Fowler, Jay Bilas, Stuart Scott, Desmond Howard, Mel Kiper Jr. (draft specific), Peter Gammons, Digger Phelps, Chris Berman, Linda Cohn, Steve Berthiaume, Steve Levy, Mark May, Kenny Mayne, Bill Simmons, Rick Reilly, Woody Paige, Jim Rome, Mike Patrick, Dick Enberg, Brent Musburger, Jack Arute, Gary Thorne, Dick Vitale, Joe Buck, Greg Gumbel, Tim McCarver, Billy Packer, Ernie Johnson, Kenny Smith, Terry Bradshaw, Howie Long, and James Brown