Partnership Activation

Are you looking for new ways to promote collegiate facilities to potential student athlete recruits? Are you looking for new ways to subtly showcase corporate partners in the collegiate space?

LSU Athletics recently released a tremendous "Cribs" segment that showcases the athletic department's premier facilities. With assistance from senior guard Lyle Hitt, the segment takes fans and student athlete recruits behind the scenes of the Charles McClendon Practice Facility, consisting of:

The weight room
Training room
Rehabilitation pools
Indoor practice facility
Equipment room
Bowl Game banners
The locker room
The student athlete lounge
The computer lab
Meeting and film rooms
LSU coaches offices
Trophy cabinets

The segment even includes Muscle Milk product placement, glimpses of Nike team footwear and apparel, and an Everlast punching bag.

But what separates this piece from most others?

The segment, produced internally by LSU Athletics, is extremely well done. Viewers are provided a glimpse of the facilities from a student athlete's point of view in a very professional manner. The segment is currently being featured on LSUSports.net and www.LesMiles.net. The clip has generated 150K hits since it was posted less than two (2) weeks ago - a testament to the effectiveness of the high quality video production.

Yet the question remains whether this video will raise some concerns amongst members of the NCAA:

With the video focusing on the "student-athlete experience", shouldn't LSU Athletics have at least included a feature/mention of the Academic Center (even if it is not a part of the practice facility)?
Will the NCAA soon put an end to athletic departments/collegiate coaches posting content clearly student-athletes on their official websites (to drive more web traffic)?

Check out the 2009 LSU Cribs Edition below: