Activation of the Day - PokerStars

Monday, January 11, 2010 at 09:49PM
Brian Gainor in Marketing Tactics, gambling sponsor, guerrilla marketing, money sponsor, poker company, poker guerrilla, poker marketing, poker sponsor, poker tournament, pokerstars, pokerstars marketing, pokerstars tournament, tournament marketing

Are you looking for new ways to promote an upcoming poker tournament? Are you looking for new ways to leverage guerrilla marketing tactics to promote your organization or an upcoming event?

PokerStars, the world's largest online poker room, recently hit the streets with a guerrilla marketing campaign to drive awareness in a city setting. The marketing stunt featured paid actors leaving branded briefcases stuffed with money around town to illicit reactions from consumers passing by.

Check out PokerStars' humorous street tactics below:

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).