The WNBA's Los Angeles Sparks teamed up with the National Public Health Information Coalition (NPHIC) to implement a terrific anti-tobacco campaign designed to to drive awareness and traffic around state resources to help smokers quit. The partnership leveraged the Sparks new head coach, Jennifer Gillom, as a spokesperson to effectively message to African American, Latino, and LGBT fans in attendance at Sparks games.
Activation tactics in support of the campaign included:
- A PA Announcement, featuring Coach Gillom, that was promoted through the team's various media channels (in-broadcast, online, and on the scoreboard)
- In-arena signage, including courtside rotational messaging and camera-visible underbelly signage prominently featured underneath the scoreboard
- Select community events
- Presenting sponsorship of select game nights, including the home opener and Gospel Night
- On-court contests, Jumbotron messaging, interactive concourse exhibits, and more
The campaign proved to be very successful for all parties involved and the LA County Tobacco Control and Prevention Program reported a significant increase in traffic to its website, http://www.NoExcusesLA.com, and call center hotline (1-800-NO BUTTS).
Check out Coach Gillom's special anti-tobacco announcement below: