Bud Light Goes Head to Head with UFC Fighter Rashad Evans

Monday, October 25, 2010 at 10:53PM
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At the recent Bud Light National Convention in New Orleans, UFC fighter Rashad Evans (@SugaRashadEvans) was challenged by a company representative to remove a single, empty can from a Bud Light pyramid that was stacked 6,545 cans high. As depicted in the video, Evans accomplished the task and then opted to create a highlight reel of his own, crashing into the display.

The moment was captured by several onlookers and is beginning to gain traction online. The Bud Light pyramid serves as a great display for properties to demonstrate affiliation awareness as long as consumers aren't given the ability to benchmark Rashad Evans' actions, which destroyed a pyramid that took 16 hours to construct.

Check out the video below:

 

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).