Projection Mapping Helps New Balance Make a Splash
Friday, November 12, 2010 at 10:17PM
Brian Gainor in 1300 viral, Marketing Tactics, great idea, hayoung jung, new balance 1300, new balance hayoung jung, new balance marketing, new balance projection mapping, new balance viral, projection mapping, shoe marketing

The greatest ideas are oftentimes the simplest - especially in the digital age that we live in.

While Nike and adidas spend hundreds of millions of dollars marketing their products, New Balance is benefiting from the insightful work of an artist named Hayoung Jung. Jung created a captivating viral piece promoting the New Balance 1300 shoe using projection mapping that is destined to attract a multitude of views.

The 1:36 viral piece is a simple, yet extremely effective piece as it uses a variety of colors, illuminations, and designs to draw the attention of viewers to the shoe. Check out the amazing video below:

New balance sneaker Projection mapping_01 from Hayoung Jung on Vimeo.

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