Puma Scores with WPS Breast Cancer Campaign

Thursday, November 4, 2010 at 08:20AM
Brian Gainor in Marketing Tactics, puma breast cancer, puma campaign, puma football, puma marketing, puma pink, puma viral, puma women, puma wps, soccer breast cancer, women's professional soccer, wps breast cancer, wps viral

During the month of October, Puma supported Breast Cancer Awareness Month by leveraging its sports affiliations to drive awareness and donations for breast cancer research. Puma created a Project Pink campaign, supported by its partnership with Women's Professional Soccer, that raised $62K+ funds and generated awareness via 17K+ tweets.

Puma highlighted the efforts of campaign through a tremendous digital recap that should serve as a benchmark for any brand/organization looking to highlight the results of their campaign in an impactful, shareable way.

Check it out below:

 

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).