Red Bull Drives Interest with F1 on Ice Viral
Sunday, February 21, 2010 at 04:27PM
Brian Gainor in Billboards and Viral, canadian grand prix, racing on ice, red bull canada, red bull f1, red bull formula 1, red bull marketing, red bull motorsports, red bull nascar, red bull on ice, red bull viral, sebastien buemi, sebastien buemi ice
Are you looking for new ways to attract casual sports fans and non-traditional consumers to your sport? Are you looking for unique ways to promote motorsports?

 

Red Bull recently unveiled a really cool viral piece that features the Red Bull Racing Formula 1 team testing the agility and speed of its cars in non-traditional, wintry conditions. The clip, created to celebrate the return of the Canadian Grand Prix, led Red Bull F1 driver Sebastien Buemi and his counterparts to Canada for a test run.

The unique viral piece demonstrates the out-of-the-box thing that needs to become more prevalent in the sport of NASCAR. After all, who wouldn't want to see high-speed racing on ice in the Great North?

Check out Red Bull's creative piece below:

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