Monday, February 8, 2010 at 07:23AM
Brian Gainor in Billboards and Viral, kobe bryant soccer, kobe maria sharapova, kobe nike, kobe viral, maria sharapova nike, nike aids, nike hiv, nike red, nike soccer red, nike viral, red campaign, soccer viral
What happens when you create an epic campaign that combines the world's best footballers with Kobe Bryant and Maria Sharapova? It's Nike's hope that it will help save lives.
Nike recently launched a really cool viral piece in support of its Nike Soccer Red Campaign to fight HIV/Aids in Africa. Check it out below and be sure to stop by their official Red microsite to learn more about some of the cool initiatives taking place (Nikesoccer.com/red):
Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).
See website for complete article licensing information.
