An Inside Look at Target Field
Sunday, March 28, 2010 at 12:33PM
Brian Gainor in Marketing Tactics, budweiser deck, kirby puckett mural, target field, target field activation, target field april 12, target field gallery, target field inaugural, target field opening, target field photos, target field pictures, target field signage, twins stadium
With the 2010 Major League Baseball season right around the corner, the Minnesota Twins are set to unveil their new state-of-the-art facility, Target Field, on April 12th. The $412MM venue will soon be referred to as one of the finest venues in all of baseball, with a number of elements and amenities that will be sure to turn a few heads.
Check out a full gallery of the stadium's signage, unique elements, suite levels, and more HERE.
A few unique stadium elements include:
- A full roof canopy soffit (to protect fans from weather)
- Warming shelters
- A retro sign in the outfield that lights up and moves when a player hits a HR
- A life-sized Dave Winfield figurine in the Plaza
- Team branded wrap inside the adjoining transportation station and light rail cars
- A stylish Metropolitan club
- A bronze glove photo display
- Unique mosiac displays
- A really cool quote wall
- Budweiser Deck in LF
- The 4th largest video board in all of Major League Baseball
In the past few weeks, the Twins organization has featured a tremendous outdoor billboard campaign throughout the city to drive awareness and excitement. The billboard campaign is simple, yet creatively genius. Check out some of the outdoor messaging campaigns below:
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