Cheerios capitalized on the buzz in Canada surrounding the 2010 Vancouver Olympic Games by creating an initiative that provided consumers with an opportunity to cheer on their favorite Team Canada athletes.
In September 2009, Cheerios began selling boxes of cereal with a dotted line around the "Cheer" on the front of Cheerios boxes that consumers could cut out and mail in to demonstrate their support. The Cheer cards were addressed to the Olympic Village with postage covered by Canada Post and were featured on different displays across the city. Check out the final product of the campaign below:
