Are you looking to create a viral campaign that emphasizes team unity and focus? Are you looking for new ways to engage fans on one united front?
Nike recently released a powerful viral piece that demonstrates the things the Dutch National Team will need to effectively do during the 2010 World Cup to realize their full potential. The piece, entitled "Bleed as One" is very interesting because it uses some unusual imagery to demonstrate how the team will need to compete as a united front with with resolve and focus, not just their brilliant style of play.
Check out the piece below: