The Boston Marathon Runs on RFID Technology

Wednesday, April 28, 2010 at 11:30PM
Brian Gainor in 2010 boston marathon, Capitalizing on Technology, boston marathon, marathon marketing, marathon technology, race activation, rfid boston marathon, rfid marathon, rfid running, running technology, sms marathon, text message boston marathon, text message marathon

Are you looking for ways to enhance your endurance events? Are you looking for new ways that technology is impacting the sports marketplace?

Network World recently created a terrific feature that profiles the use of RFID technology at the 2010 Boston Marathon. All participants were given an RFID tag to wear in their shoe that accurately gauged their finish time and progress along the course.

The video demonstrates how RFID technology will continue to change the way marathons and related endurance events are run by race organizers. Tracking tools are already leading to new advancements in text messaging, which allows friends, family, and fans to follow the progress of race participants as they complete the course. Pretty amazing.

Check out this terrific look at the use of RFID technology at the Boston Marathon below:

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).