Giants Fans Breathe Right and Love Their Team
Monday, May 10, 2010 at 10:44PM
Brian Gainor in Partnership Ideas, breathe right activation, breathe right extra, breathe right game days, breathe right marketing, breathe right sponsor, giants breathe right, giants sponsor, giants team partner, giants.com, sponsor gallery, sponsor photo, team sponsor

Are you looking to leverage new partners online?

In 2009, Breathe Right Nasal Strips partnered with five (5) NFL teams (Patriots, Giants, Dolphins, 49ers, Bears) to introduce its new Breathe Right "Extra" product to sports fans across the nation. Touting a product that has been used by professional football players since 1994, the company activated its partnerships with "Breathe Right Game Days", where 400,000 product samples were distributed to fans via a multi-faceted professional football sampling and trainer outreach program.

In 2010, Breathe Right is bringing its partnership with the New York Giants to life by featuring an interactive page on the team homepage where fans can upload a picture of their game face, where they are wearing a Breathe Right Extra nasal strip, each week. The page concept is very engaging for fans and does an effective job tying back to the sport! A very well executed piece! Check it out below: 

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