Give Fans an Experience They will Never Forget

Monday, May 10, 2010 at 09:37PM
Brian Gainor in Billboards and Viral, consumer engagement, converse ambush, converse ambush, converse guerrilla, converse marketing, converse video, converse viral, institute of advanced advertising studies, partnership activation, sponsor activation, sports marketing, sports viral

Are you looking for new ways to connect with consumers via grassroots campaigns? Are you looking to re-energize a brand?

Too often we see sponsorship programs created with the consumer in mind that lack one integral component... the experience. The following clip for Converse Sport, which is actually a parody filmed for the 4As 2010 Institute of Advanced Advertising Studies, does a tremendous job demonstrating how companies can re-energize their brands by creating/re-creating a memorable experience for consumers:

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).