Coca-Cola Generates World Cup Excitement with CrateFan Statue
Thursday, June 10, 2010 at 08:19AM
Brian Gainor in Marketing Tactics, animal farm, coca-cola animal farm, coca-cola cratefan, coca-cola world cup, coke cratefan, coke statue, cratefan, johannesburg, world cup cape town, world cup johannesburg, world cup marketing, world cup south africa

Per CherryFlava.com, Coca-Cola teamed up with Animal Farm to create a terrific "CrateFan" statue in Johannesburg that will surely turn some heads during the next four weeks of World Cup competition taking place. The statue, made entirely of 2,500 standard Coca-Cola bottle crates, stands 16.5 meters high and weights approximately 25 tons.

How did they do it? The Cratefan statue is part of a recycling project on behalf of Coca-Cola. Animal created a scaffolding clad that could hold 2,500 bottle crates and a few workers were assigned to complete the job, stacking crates one on top of another.  All of the materials will be either recycled or reused once the unique statue is taken down.

Check out some pictures of the final "CrateFan" project below:

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