GulfNews.comMarketers looking for new ideas to execute in the running space should take a close look at the Dubai Vertical Marathon, a terrific charity event that Puma recently hosted on May 28th.
Here's a quick breakdown of the event's festivities, which benefited Medecins Sans Frontieres:
- Puma outfitted 200+ participants with exclusive t-shirts and prepped them for the endurance event with organized group stretching exercises after the registration process began at 6:30am of the Godolphin Ballroom at the foot of the Emirates Towers in Dubai
- After the stretching exercise occurred, the participants scaled the 350 metre high tower (1,334 stairs - totaling 52 floors)
- Puma placed shoes along the course up the tower and offered a free Puma bag to whichever participant could correctly guess the number of shoes along the way
- Puma rewarded all of the participants with a party on the top floor, which included dancers, disco lights, and music
The results? The event raised over 29,486 euros for MSF... a terrific event! It would be really amazing to see the New York Road Runners or another running organization offer this in one of New York City's tallest skyscrapers!
Check out a video of the action below:
Source: Dubai City Guide