Real Madrid Wants You To Become a Part of the Club
Wednesday, June 2, 2010 at 07:59AM
Brian Gainor in Marketing Tactics, become a madrista, become a part of the club, epl fan us, madrista, madrista planet, real madrid, real madrid fans, real madrid marketing, real madrid promotion, real madrid viral, real madrid win, realmadrid.com

Sports organizations looking to create new, captivating messaging campaigns with a call to action should take a close look at a nice piece that Real Madrid recently unveiled entitled, "Be Part of the Club, become Madrista!

The piece does a nice job telling a story that speaks to tradition, success, and perseverance and leaves the viewer with a rush of adrenaline. Why not create a simple piece like this to target casual fans of your sport around the world?

Check it out below:

Real Madrid is bringing its Madrista open call to fans campaign to life with a Madrista Planet initiative on its team website that encourages all of the team's fans outside of Spain to submit a photograph of themselves and a message to have it featured on RealMadrid.com. Thus far, over 3,000 fans from 50 countries have done so... a successful initiative that speaks to the breadth of Real Madrid fans across the globe!

A special thanks to Ash Read of FundSport.com for his insights and contributions to this column!

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