Chick-fil-A Drives Eyeballs with Creative Signage

Sunday, June 20, 2010 at 05:07PM
Brian Gainor in Partnership Ideas, baseball marketing, chick-fil-a, chick-fil-a baseball, chick-fil-a billboard, chick-fil-a mlb, chick-fil-a sign, chick-fil-a sponsor, rangers outfield, rangers sponsor, retire sum chikin, texas rangers, the ballpark at arlington

Chick-fil-A, the nation's second-largest chicken-based fast food chain in the United States, has done a tremendous job driving eyeballs at The Ballpark at Arlington with some captivating signage at Texas Rangers games. Chick-fil-A replaced a piece of iconic signage that Southwest Airlines had featured in deep left center field of the ballpark for a number of years, with a signage campaign that creatively ties its cow-driven marketing campaign to baseball.  

Check out the two (2) different signage pieces they have featured at The Ballpark at Arlington below: 

"Eat Chikin or We'll Charge Tha Mownd"

"Retire Sum "ChicKin" 

Source: JoWiJo's Flickr Stream 

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).