Sports properties looking for new ways to leverage airline partners should consider sending a team of athletes to an airplane hanger for an exclusive video shoot. Here, players can perform tricks, stunts, and show a little enthusiasm for fans to enjoy.
By simply using an airplane as a backdrop (or prop), teams can create a highlight video that can be shown on the scoreboard during a game or on its homepage to help drive affiliation awareness. Airline partners can even consider bringing this to life by running a sweepstakes that allows a few select fans the chance to take part in the filming of the shoot live in person (and receive a behind-the-scenes tour, etc.)
Check out the video below, which should help reinforce the opportunity at-hand!