Leverage Airline Partners with Special Video Shoots
Sunday, June 20, 2010 at 10:28PM
Brian Gainor in Partnership Ideas, airline contest, airline marketing, airline partner, airline promotion, airline scoreboard, airline sponsor, airline sports, branded airline, sports business, sports marketing, sports website, team airline

Sports properties looking for new ways to leverage airline partners should consider sending a team of athletes to an airplane hanger for an exclusive video shoot. Here, players can perform tricks, stunts, and show a little enthusiasm for fans to enjoy.

By simply using an airplane as a backdrop (or prop), teams can create a highlight video that can be shown on the scoreboard during a game or on its homepage to help drive affiliation awareness. Airline partners can even consider bringing this to life by running a sweepstakes that allows a few select fans the chance to take part in the filming of the shoot live in person (and receive a behind-the-scenes tour, etc.)

Check out the video below, which should help reinforce the opportunity at-hand!

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