Nike Takes You Inside Their 2010 OOH World Cup Execution

Wednesday, June 9, 2010 at 08:24AM
Brian Gainor in Billboards and Viral, nike billboard, nike football, nike futbol, nike guerrilla, nike johannesburg, nike soccer, nike south africa, nike southern life, nike viral, nike wc2010, nike world cup, nike write the future

With the 2010 World Cup in South Africa just a few days away, Nike recently released a really cool viral piece that demonstrates how they wrapped the side of the Southern Life building in Johannesburg with an inspiring campaign.

Check out the viral piece below... It does a terrific job providing an inside look at their behind-the-scenes execution!

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).