Nike Celebrates World Cup Heroes with Special Mural Display

Sunday, August 1, 2010 at 10:44PM
Brian Gainor in Marketing Tactics, nike ambush, nike billboard, nike guerrilla, nike london, nike mural, nike oxford st., nike retail, nike south africa, nike sponsor, nike stadium, nike world cup, nike write the future

Are you looking for new ways to drive consumer interest and awareness at retail? Are you looking for new ways to bring window displays to life?

Nike recently celebrated the completion of the World Cup at its Nike Stadium retail location in London by adorning 17 5m x 3m window panels with portraits of Nike's key athlete endorsers in the soccer space. Nike turned to London-based artist HelloVon to create the spectacular mural display, which spanned the length of Oxford St. in London.

Check it out below:

Source: ItsNiceThat.com

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).