Air New Zealand Leverages Rugby Partnership with Safety Video

Monday, August 30, 2010 at 08:12AM
Brian Gainor in Partnership Ideas, air new zealand rugby, air new zealand safety, air new zealand sponsor, air new zealand viral, all blacks airline, all blacks partner, all blacks safety video, all blacks sponsor, all blacks video, all blacks viral, rugby airline

As part of their partnership with the New Zealand All Blacks Rugby Team, Air New Zealand recently released a terrific airplane safety video that incorporates players, fans, and more. The video demonstrates new ways that teams and airline partners can leverage their affiliations in creative ways.

Check it out below:

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).