Nike does a terrific job demonstrating the life cycle of its brand in a recent piece created for the Czech football club AC Sparta Praha. In the spot, Nike demonstrates how an athlete matures with the brand throughout the various stages in his/her life. From birth to adolescence to playing professionally, there is one constant in sports - wearing the same brand of apparel because you believe in it.
The low-budget spot is extremely well done and serves as a great benchmark for any brand looking to showcase how consumers use their brand throughout the various stages of their lives.