Cercle Bruges Turns to Student Designers for Jersey Style
Sunday, September 26, 2010 at 05:49PM
Brian Gainor in Promotions / In-Venue Activation, belgian soccer, belgium football, belgium soccer, belgium sports, bruges, cercle, cercle bruges, jersey promotion, jersey sponsor, soccer fashion, sports community, sports logo

As featured on Wouter de Jonckheere's blog, Belgian soccer club Cercle Bruges is currently running a tremendous promotion that enables children from 216 participating schools to create and submit a jersey design for the team.

Cercle Bruges is offering to wear the winning jersey for the 2011 and 2012 seasons, which will draw plenty of interest and attention to the winning design. The only paramaters given to the student participants was that the submitted jersey designs must be green and black (representing the team's colors) and feature the names and team logo in a very visible fashion.

Cercle Bruges executed a similar promotional initiative in 2007 that proved to be very popular amongst the team's young fanbase and the local community. On November 15th, the team is expected to have a panel of judges, representing fashion and design, the team's outfitter, and some members of the organization choose the winning entry.

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).
See website for complete article licensing information.