Leverage Spin & Win Animations to Engage Sections of Fans

Tuesday, January 4, 2011 at 11:10PM
Brian Gainor in Marketing Tactics, animation, austin toros, engage fans, game entertainment, in-game marketing, in-game promotion, jumbotron, marketing ideas, reward fans, reward sections, scoreboard, scoreboard animation

Sports organizations looking to create new scoreboard entertainment features should take a close look at the "Spin & Win" slot machine animation created by the Austin Toros of the NBA D-League.

Teams can create similar, engaging animations to serve several purposes:

• Create a "chance to win" / "scoreboard surprise" moment in-game that (from a perception standpoint) fairly selects and rewards one (1) lucky section in arena 
• Effectively leverage a casino partner (in countries/markets where gambling activity can be actively promoted in-arena) with an engaging scoreboard promotion that serves as a great engagement and affiliation awareness play
• Promote a team/corporate partner donation to a select charity on behalf of a designated section
• Actively promote a section in the stadium/arena receiving a special discount on concessions during the game (or a select period of time during the game)

Check it out below:

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).