The Atlanta Falcons and the Georgia Lottery are taking their instant win lottery game to new heights through a partnership with the Waffle House. The collaborating parties recently announced the launch of the $5 "In the House" instant win game, which allows fans a chance to win $250,000 and many other great prizes. Through the partnership with Waffle House, all non-winning tickets can also be redeemed for a free waffle and a second-chance drawing for a chance to win a $200,000 dream home makeover.
The Falcons, Waffle House, and the Georgia Lottery have collaborated on several initiatives to help drive awareness for the "In the House" game, including a plethora of branding and activation at the Falcons first few games of the season.
Check out some ways that the Falcons, Waffle House, and the Georgia Lottery are bringing the initiative to life for fans on gameday below:
Activation at Falcons Landing
Halftime "In the House" Performance Featuring a Prominent Branding Stunt at Mid-Field
Falcons Cheerleader Video Messages