Adidas recently created a splash by building a massive interactive touch screen wall that is designed to promote the upcoming World Cup tournaments in Brazil (2014) and Russia (2018). Adidas worked with a team at Interactive Labs to develop an 18-foot long interactive wall that provides users with a unique opportunity to learn about the history of the World Cup.
The touch screen wall is an absolute spectacle and is something that fans can expect to see at notable sports events, concerts, and festivals in the future. Interactive walls are terrific activation displays to feature on-site at events because they serve as impactful educational tools that offer seamless opportunities for corporate partner integration and engage multiple consumers in one setting.
Check out the display below:
A special thanks to Bertrand Leseigneur (@BloginNYC) for his insights and contributions to this column!