Adidas Supports the All Blacks with an Impressive Projection Display

Saturday, October 22, 2011 at 04:00PM
Brian Gainor in #rwc2011, 3d mapping, Marketing Tactics, adidas, adidas all blacks, adidas marketing, adidas projection, all blacks 3d mapping, all blacks marketing, all blacks projection, all blacks world cup, rugby, rugby world cup

Adidas recently demonstrated its support for the All Blacks during the 2011 Rugby World Cup by displaying an incredible team-themed video projection on the back of the St. James Theatre in Auckland, New Zealand. The projection, which incorporated 3D mapping technology, spanned 20 meters high, creating a spectacle that fans could see from far distances away.

To pull off the impressive projection stunt, adidas allowed the team's fanbase across the world to "Stand in Black" and submit photos, videos, and inspirational messages that were incorporated into the display as a fan mosaic.

Check it out below:

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).