Nike recently celebrated the launch of the 2011-12 Team England rugby kit by outfitting Twickenham Stadium and several nearby retail locations with a significant amount of branding. Nike did a terrific job creating impactful branding that was customized for each retail location.
When consumers entered the team store and other retail locations, they couldn't help but notice Nike's "New Blood. New Skin." messaging promoting the new kits to fans.
Check out the slideshow below and consider new ways that your organization can effectively market new merchandise to fans on gameday and in select retail locations!
Check out an official photo gallery here, courtesy of Rosie Lee Images.