Over the past four years, Tourism New Zealand has set the bar extremely high for "Official Tourism Partners" looking to maximize their partnership affiliations around jewel events. In 2007, Tourism New Zealand unveiled a giant inflatable rugby ball that was built to generate awareness and exposure for the 2011 Rugby World Cup in New Zealand.
Since the official launch of the giant rugby ball (branded 100% Pure New Zealand 2011), it traveled to Paris, London, Tokyo, and Sydney before returning back to New Zealand for the 2011 Rugby World Cup. The ball has hosted 75,000+ visitors and generated millions of impressions as press from countries across the world have covered it.
The most amazing aspect of Tourism New Zealand's giant rugby ball is the experience it delivers for visitors. Those who tour the ball are treated to an immersive audio-visual experience where they can learn firsthand about the heritage, landscapes, and culture of New Zealand as well as various tourism offerings that the country has to offer. A series of entertainers and cultural performers also bring New Zealand's culture to life for consumers while they wait in line to enter the giant rugby ball. At night, high-impact images of New Zealand's culture and tourism offerings are projected onto the ball for all to see.
Check out some interesting facts about the tourism spectacle here as well as some videos below that showcase the ball and the unique experience it delivers for consumers:
Overview of Tourism New Zealand's Giant Rugby Ball:
Installation of the Giant Rugby Ball:
Visitor Experience Within the Giant Rugby Ball
Giant Rugby Ball Opening Ceremony: