Adidas' All In Campaign - A Multi-Platform Success

Tuesday, October 4, 2011 at 12:07AM
Brian Gainor in Video Vault, adidas, adidas all in, adidas carat, adidas digital, adidas google, adidas marketing, adidas youtube, all in, google case study, google yahoo, google youtube, video case study

The following video case study demonstrates how adidas effectively partnered with Carat and Google to create a multi-platform digital strategy that generated huge results for the brand on a global scale.

As marketers, it's important that we fully utilize all available channels to maximize impressions, consumer engagement, and shareability. Check out adidas' case study below:

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).