Holidays throughout the calendar year present an opportune time for brands to leverage their corporate partnerships in ways that truly capture the interest and attention of fans. However, during planning cycles, holidays are oftentimes forgotten as brand marketers focus on activating around key game dates throughout the season - a huge miss.
MetLife recently did a tremendous job teaming up with Van Wagner Sports and Entertainment to create a memorable Halloween experience for fans attending the Giants-Dolphins game at MetLife Stadium on Sunday, November 30th. MetLife generated buzz around its gate entitlement (the MetLife Gate) by featuring a number of elements and festivities on-site, including:
- New York State's largest pumpkin (1613 pounds), equipped with MetLife Stadium branding
- Pumpkins featuring images of the 1986 Giants team (honoring the 25th anniversary of the team's Super Bowl Championship)
- MetLife branded pumpkins
A special thanks to Peter Honig for his insights and contributions to this column!
Stadium officials also hosted a Halloween costume party at one of the MetLife Stadium gates the week prior when the Jets hosted the Chargers on Sunday, October 23rd. Check it out below: