Numerous opportunities exist in the sports space for teams and corporate partners alike to reward loyal fans for their perfect attendance during a season. While most professional organizations will periodically honor fans who have been season ticket holders for 10+ years, very few go the extra mile to thank fans for their commitment on a regular basis.
The University of Florida Student Ticket Office recently thanked season ticket holders for their loyalty with a simple, yet impactful gesture that should be replicated throughout sports. Travis Leyndyke and his team in the UF Student Ticket office emailed all ticket holders who had their tickets scanned for every home game during the 2011 football season to thank them for their support.
Fan congratulatory emails can serve as a great platform to integrate corporate partners as well, as they present an opportunity to tap into the University/team's most avid fan base and sincerely acknowledge/reward them for their support. Properties can also consider creating a virtual wall on their official website that features all fans who had perfect attendance throughout the season (a platform that could be sponsored by a brand who provides an exclusive promotional discount/reward).
Check out the University of Florida's email communication below and consider new ways that your property can acknowledge fans firsthand for their support!
