The Wizards Score a Slam Dunk with Fans...
Tuesday, February 1, 2011 at 11:11PM
Brian Gainor in Partnership Ideas, basketball promotion, dunkin donuts, dunkin' donuts, game sponsor, halftime, halftime sponsor, intermission, nba entertainment, nba sponsor, washington wizards, wizards halftime, wizards marketing

The Washington Wizards entertained fans at a recent home game by allowing a few select fans a chance to attempt dunks off a trampoline (standard intermission entertainment). However, the team did a terrific job staging the event to the enjoyment of fans.

Check out how they did it below:

 

Which leads one to question... Dunkin' Donuts does so many great things to leverage their sports partnerships, particularly in Boston, but why have they not sponsored the "Dunkin' Donuts" ... a group of regular fans, out-of-shape fans, or acrobatics dressed in donut costumes (or as munchkins) dunking off branded trampolines at halftime? It seems like a no-brainer that plenty of fans would enjoy. Teams could find ways to drive traffic to retail based on the number of dunk conversions.. Just a thought!

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).
See website for complete article licensing information.