The 2011 NHL Heritage Classic - From a Fan's Perspective
Tuesday, March 1, 2011 at 10:46PM
Brian Gainor in activation, canada hockey, canada outdoor, heritage classic, hockey outdoor, mcmahon stadium, nhl canada, nhl outdoor, pre-game, sponsorship, sports marketing, winter classic

The National Hockey League recently treated fans to an incredible experience at the 2011 Heritage Classic. The outdoor hockey game, hosted at McMahon Stadium in Calgary, Alberta was a huge success - attracting 41,000+ fans and a plethora of Official Partners with extensive activation displays on-site.

Enclosed below is a terrific video that highlights the fan experience at the 2011 NHL Heritage Classic. As depicted in the video, fans enjoyed a complete hockey experience that included shooting competitions, youth hockey, street teams, beer gardens, giant inflatables, pre-game flyovers and fireworks, and music and entertainment.

Check it out now:

Here are two (2) additional videos for your enjoyment:

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