adidas Goes All In With A 3D Projection Show in Marseille

Tuesday, March 22, 2011 at 08:21AM
Brian Gainor in Marketing Tactics, adidas 3D, adidas 3D mapping, adidas global, adidas is all in, adidas mapping, adidas marketing, adidas marseille, adidas palais, adidas soccer, adidas sponsor, dj cut killer

adidas kicked off its "adidas is all in" global marketing campaign with an amazing 3D projection show on the side of a historic building in Marseille, France. The footwear and apparel leader used 3D mapping technology to stun a crowd of 1,000 onlookers with amazing displays and intense imagery.

The event, hosted by DJ Cut Killer and held at the Palais du Pharo, has been generating buzz in the digital space in recent days. Check it out below:

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).