Bud Light Capitalizes on the Madness with A Game of Basketball-Themed Quarters

Sunday, March 27, 2011 at 09:47PM
Brian Gainor in Partnership Ideas, alcohol ncaa, bar promotion, beer activation, bud light, bud light activation, bud light ncaa, bud light promotion, bud light quarters, bud light sponsor, march madness ambush, march to the championship, ncaa partner

Anheuser-Busch is capitalizing on the madness surrounding the 2011 NCAA Tournament with a Bud Light Shoot for the Championship tabletop quarter-bouncing game at select retail establishments across the country. Throughout the tournament, AB offered consumers ages 21+ an opportunity to compete to win a trip to Las Vegas for a Final Four competition with $25,000 on the line.

Anheuser-Busch produced March to the Championship themed tabletops and a quarters game with a creative basketball thematic. Check out two (2) pictures of their retail activation below:

 

Check out two (2) videos of Bud Light's activation in action here:

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).