Dale Jr. Shows That Pranks Go a Long Way in the Shop
Thursday, April 14, 2011 at 08:13AM
Brian Gainor in Marketing Tactics, dale earnhardt, dale jr sponsor, dale jr viral, dale jr., dale jr. prank, nascar, nascar activation, nascar social media, nascar sponsor, nascar viral, suave dale jr., suave prank

As sports organizations look to post compelling content on their social media channels, many have struck gold with behind-the-scenes tricks, skill shots, and pranks. While this content has become rather common with professional teams, who capture players during practice, team outings, and trips, we haven't seen it as much in the world of NASCAR - until now.

Dale Jr. and the JR Motorsports team recently played a prank on staff members at a Suave Men Production Day that caught many by surprise... and they captured it on camera. The crew set up a cooler that contained a fake giant snake that they knew would generate some excitement.

Check it out below:

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