Red Bull Goes Extreme with Pond Skimming in Russia

Monday, April 25, 2011 at 11:29PM
Brian Gainor in Partnership Ideas, action sports, extreme sports, red bull pond, red bull pond skimming, red bull russia, red bull snowboarding, red bull sponsor, red bull st. petersburg, snowboarding event, snowboarding sponsor, x-games sponsor

As Red Bull continues to revolutionize the extreme sports space, it recently launched a tremendous event in St. Petersburg, Russia that could have some promising implications in the United States.

Red Bull unveiled a pond skimming competition that featured 120+ costumed snowboarders riding down a sloped hill and launching themselves into a pool of icy water. The contest proved to be a hit with onlookers and would likely be a great addition to an X-Games or Dew Tour event in the United States.

As brands look for new ways to activate outside the box, the opportunities are endless in the extreme sports space - a notion that Red Bull and Nike continue to prove on a regular basis.

Check out the captivating Red Bull Pond Skimming event below:

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).