McDonald's Capitalizes on Cubs Fever with Clever Billboard

Sunday, April 3, 2011 at 10:01PM
Brian Gainor in Billboards and Viral, billboard, fast food baseball, mcdonald's baseball, mcdonald's chicago, mcdonald's cubs, mcdonald's marketing, mcdonald's mlb, mcdonald's wrigley, mcdonald's wrigley field, mcdonalds billboard, mcdonalds cubs, opening day

McDonald's is capitalizing on the buzz surrounding the 2011 Chicago Cubs baseball season with a terrific billboard display just outside Wrigley Field. The billboard uses McDonald's french fries to illustrate the laces of a baseball - an absolutely brilliant marketing campaign.

Look for more creative marketing tactics to come throughout the season!

Source: Kelly Hafermann's Flickr Photostream 

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).