Chelsea FC recently created a terrific video that showcases all of the work that goes in to hosting a UEFA Champions League Game at Stamford Bridge. The video takes viewers behind-the-scenes to all of the steps it takes to get their facility ready from a branding and execution standpoint.
The video shows employees bringing in field boards and related signage, hanging banners and static signage, finalizing hospitality and press displays, and ensuring that the proper jerseys, game ball, and music are used during the match.
The video is very insightful - check it out below!