Nike Uses a "Social" Billboard Campaign to Promote Customization in Copenhagen

Wednesday, May 4, 2011 at 11:23PM
Brian Gainor in Social Media, facebook billboard, facebook marketing, facebook promotion, free run 2, nike billboard, nike copenhagen, nike denmark, nike facebook, nike id, nike like, nike shoes, nike sponsor

Nike recently launched an innovative billboard campaign in Copenhagen, Denmark that featured a team of Nike graffiti designers customizing a Nike iD billboard in "real-time" based on Facebook community engagement.

Over a two week period, Nike graffiti artists spray painted a giant white shoe billboard to mirror the most "liked" designs in the Nike Free Run 2 iD Facebook page. On the dedicated Nike Facebook page, consumers can download a Free Run 2 iD application that allows them to customize their shoes and have the ability to purchase them directly on NikeiD.com. Fans can view a complete gallery of designs and vote on them using Facebook "like" functionality.

Check out Nike's unique social billboard campaign below:

Article originally appeared on Partnership Activation (http://partnershipactivation.squarespace.com/).